Coming Soon to Kohler!

Salon at Sports Core to Relocate to Shops at Woodlake, Become Salon Aura

KOHLER, Wis. – MAY 4, 2015 – Kohler Co. today announced that Salon at Sports Core, one of several premier salons in Sheboygan County, will relocate to The Shops at Woodlake and begin operation as Salon Aura, a prominent group of Aveda salons based in Appleton and Green Bay.

As part of the Salon Aura group, the studio will become a top-tier Lifestyle Aveda Salons in Wisconsin and the only one in the county. The new location affords a beautiful natural setting on the shores of Wood Lake, creating a better environment for associates and existing clientele and ample parking. The innovative design and leading-edge equipment of the new $1-million, 5,000-square-foot spacious salon will offer a destination for relaxation and rejuvenation and allow the salon to expand its client base. Salon Aura has signed a 10-year lease for the space.

“For more than 25 years the Salon at Sports Core has served the community, but the Salon has long since outgrown its space. We are excited to expand services and offer guests an enhanced experience,” said Michael Belot, general manager of Destination Kohler. “Under Salon Aura, the Salon will thrive and continue to be a staple of the community as a resident of Shops at Woodlake.”

The expanded footprint of Salon Aura will provide more work space for stylists, a broader menu of services, large retail area, additional stations, new leading-edge equipment, private rooms for specialty services and employment opportunities. Sports Core members will continue to receive a 20 percent discount on salon services, and the salon’s pricing structure will remain the same.

Renovations on the space will begin this Spring, with opening expected in August. The Salon at Sports Core closing will coincide with the opening of Salon Aura, with no interruption in client service. Salon Aura will employ all Salon at Sports Core associates and match current pay and benefits for eligible associates and maintain seniority of stylists.

Salon Aura is an upscale salon business led by owner Jim Gill, focusing on the Total Beauty Experience since 1984, with salons in Fox Valley and Green Bay. The Kohler salon will be its fifth location. Salon Aura is an established business with Midwestern roots focusing on the welfare of its team, including continuing education and offering benefits and compensation above industry standards.

“We are thrilled to partner with Kohler to expand the Salon services in the community,” said Jim Gill, owner of Salon Aura. “The Shops at Woodlake offer us a great space to serve more clients and expand the current menu of services. We are excited to work with the talented Salon associates and look forward to a long-term partnership in Kohler.”

About Kohler

Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America’s oldest and largest privately held companies comprised of more than 30,000 associates. With more than 50 manufacturing locations worldwide, Kohler is a global leader in the manufacture of kitchen and bath products; engines and power systems; premier furniture, cabinetry and tile; and owner/operator of two of the world’s finest five-star hospitality and golf resort destinations in Kohler and St Andrews, Scotland.

The Kohler Hospitality & Real Estate Group includes The American Club, boasting the first and only Forbes Five-Star hotel property in Wisconsin, and world-renowned championship golf courses Whistling Straits and Blackwolf Run. Acquired in 2004, its sister property, The Old Course Hotel, Golf Resort & Spa in the birthplace of golf, St Andrews, Scotland, is a AA Five Red Star property and recognized as one of the most luxurious resorts in the world. For more details, please visit

About Salon Aura

Since establishing its first salon in 1997, Salon Aura has garnered a reputation for success by exceeding the expectations of its guests and employees.  Building upon that success, Salon Aura opened a second location in 1999, a third in 2010 and its fourth salon in 2014.

Salon Aura provides guests with an array of premier salon services, highly trained artisans and a welcoming environment.  As an Aveda Lifestyle salon, guests can expect the highest quality care and finest Aveda products available.

For more information and employment opportunities, please call go to our Employment Page to fill out an employment form.